RECLAIMING OUR BEAUTY
We're on a mission to help women live and enjoy longer, healthier, more BEAUTY-full lives by reclaiming our health and wellness using the best nature has to offer. With Moringa, a 'secret weapon' ancestral ingredient with an abundance of benefits for skin and health, we are empowering women around the globe to reclaim access to all that we deserve and are destined to be.
HOW WONDER IS MADE
OUR BEAUTY REIGNS SUPREME
WE SET THE TRENDS AND THE STANDARD
SO WE STATE OUR CLAIM UNAPOLOGETICALLY
BECAUSE WONDER IS MADE
IN THE FREEDOM TO BECOME
ALL WE WERE MEANT TO BE
GREATNESS IS IN OUR BLOOD
IT'S OUR HISTORY
THE NEED FOR CHANGE
NARROW BEAUTY STANDARDS
Cookie-cutter beauty standards are losing favor, as nearly half (47%) of beauty product users say they shop from brands with diversity or inclusivity*
ACCESSIBILITY AND AFFORDABILITY
More than one quarter (27%) of beauty users agree that a brand is inclusive if it offers affordable products that most people can purchase*
RELEVANCE AND EFFICACY
45% of consumers describe a diverse beauty brand as one that ‘creates products for people with different skin tones/hair types'*
A SOCIAL AND ECONOMIC ISSUE
Addressing racial inequity in the beauty industry is a $2.6 billion opportunity**