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RECLAIMING OUR BEAUTY

We're on a mission to help women live and enjoy longer, healthier, more BEAUTY-full lives by reclaiming our health and wellness using the best nature has to offer. With Moringa, a 'secret weapon' ancestral ingredient with an abundance of benefits for skin and health, we are empowering women around the globe to reclaim access to all that we deserve and are destined to be.

HOW WONDER IS MADE

OUR BEAUTY REIGNS SUPREME

WE SET THE TRENDS AND THE STANDARD

SO WE STATE OUR CLAIM UNAPOLOGETICALLY

BECAUSE WONDER IS MADE

IN THE FREEDOM TO BECOME

ALL WE WERE MEANT TO BE

GREATNESS IS IN OUR BLOOD

IT'S OUR HISTORY

THE NEED FOR CHANGE

NARROW BEAUTY STANDARDS

Cookie-cutter beauty standards are losing favor, as nearly half (47%) of beauty product users say they shop from brands with diversity or inclusivity*

ACCESSIBILITY AND AFFORDABILITY

More than one quarter (27%) of beauty users agree that a brand is inclusive if it offers affordable products that most people can purchase*

RELEVANCE AND EFFICACY

45% of consumers describe a diverse beauty brand as one that ‘creates products for people with different skin tones/hair types'*

A SOCIAL AND ECONOMIC ISSUE

Addressing racial inequity in the beauty industry is a $2.6 billion opportunity**