RECLAIMING OUR BEAUTY
IT'S TIME
We're on a mission to help Black women live and enjoy longer, healthier, more BEAUTY-full lives by reclaiming our beauty narrative, and our health and wellness. With Moringa, a 'secret weapon' ancestral ingredient with an abundance of benefits for skin and health, we are empowering Black women around the globe to reclaim access to all that we deserve and were destined to be.
HOW WONDER IS MADE
OUR BEAUTY REIGNS SUPREME
WE SET THE TRENDS AND THE STANDARD
SO WE STATE OUR CLAIM UNAPOLOGETICALLY
BECAUSE WONDER IS MADE
IN THE FREEDOM TO BECOME
ALL WE WERE MEANT TO BE
GREATNESS IS IN OUR BLOOD
IT'S OUR HISTORY
THE NEED FOR CHANGE
FRUSTRATING EXPERIMENTATION
- Black consumers are 3 times more likely to be dissatisfied than non-Black consumers with their options for hair care, skin care, and makeup
TIME CONSUMING AND COSTLY
- Black consumers have to travel 21% further than White consumers to access skin care that meets their needs
LACK OF RELEVANCE AND EFFICACY
- Black consumers are 2.2 times as likely to conclude that products from Black brands will work for them yet only 4 - 7 % of beauty brands carried by major retailers are Black brands
A SOCIAL AND ECONOMIC ISSUE
- Addressing racial inequity in the beauty industry is a $2.6 billion opportunity
McKinsey Institute for Black Economic Mobility. June 2022.